magazine font discussion

This is a discussion about the different fonts used by movie magazines and the ways they effect the style of the magazine.

Empire magazine has a similar font to EF Kaffeesatz Schwarz and Bernhard Gothic Heavy SG, it is bold and the bottom half of the letters have been shortened. To me the M in empire resembles the huge flood lights used outside movie premieres, this links the magazine to how it reviews movies. in addition the colour is nearly always red, exceptions for when it is necessary to user a different colour, like for when the background and red dose not match up.

Premier magazine on the other hand uses a verity of different colour instead of sticking to a usual one. A common trend is for their background to be white, i suggest this is to have more focus on the main image than the title. The font of their title is thin and tall, opposite of what empire magazine has. I think that this is for the same reason that the background is always white, to get more focus on the main image. the font they use is called ELDORADO.

Total film is allot like empire, its M has the same meaning and representation and the font overall is very similar as well. they too seem to try to stick to one colour, white, for their title colour. the purpose of this would seem to be to build familiarity for its reader. making it easier to see off a shelf so that you think to buy it and just like empire they make exceptions to this, for example a special review.

Unlike the more well known magazines i looked at before, box office magazine does not have a general font that it uses, it changes to be appropriate for the front cover article. i think this is because it does not have the renown that empire and total film has it has to make itself more unique to grab attention away from the more popular brands.